One of the most common statements I hear when I talk to people that are starting to consistently save at the grocery store is that they are shocked they no longer have to buy store brands! In the past, before they used coupons and matched coupons with sales, they would buy store brands because that was the cheapest item on the shelf. But now that they are using coupons and watching sales, they are able to buy name brand items for a much cheaper price!
I think one of the biggest misconceptions people have is that the store brand is the cheapest way to shop. In actuality, if you are using coupons and if you are using coupons along with sales, brand names are the cheapest way to shop. Store brands don’t have much flexibility with pricing. There isn’t as much room in their budget to have great sales and most often there is not many store brand coupons to use. Name brands have much larger budgets, can afford to have great sales and often release awesome coupons to use as well.
So, as you start to save more and more each week, begin to compare the prices of store brands versus name brands on sale. I think you will be surprised and happy to see that store brands are not as cheap as you thought!
**To see previous Tuesday’s Tips entries, go Here!
Thanks for coming to Addicted to Saving! Here’s a little bit about me so you can know who’s behind all these posts!
My name is Liza and I began my money-saving journey in the Spring of 2009 as a way to stretch a limited household income. I had lost my job and my hubby was self-employed. I launched Addicted to Saving in November of 2009 and it has grown by leaps and bounds. Since then, my hubby and I have struggled with the ups and downs of two failed adoptions and are now LOVING being parents to our little man Asher who we brought home from Ethiopia in August of 2013. I feel incredibly blessed to be able to help you save money. My goal is that you will have FUN and become empowered to save more and more money each week..